Established in 1996,MIC 
Consultancy is an independent full-service research 
house.
Working through our three 
permanent offices in China - Guangzhou, 
Shanghai and Beijing. 
We are providing both Business-to-Business 
and Consumer Research (Quantitative 
Research & Qualitative 
Research) services to our clients.
Also, with the support from 
our associates, we are able to provide research 
support across the whole mainland China and HongKong 
as well as Taiwan.
Our motto is "Operation 
Excellence", with strong emphasis on fieldwork 
quality. 
FGD Facility 
Service Category
Quantitative Consumer Research
Qualitative Consumer Research
Business Research
Type of Studies
As a full-range service supplier, we provide:
Product Research 
Product / Taste Test
Packaging Research
Pricing Research
Continuous Usage and Attitude Studies
Concept Testing
Brand Positioning Research
Market Potential Study
Brand Equity Research
Imagery Studies (Corporate / Branding)
Advertising Research 
Copy Development Testing: 
Pre-production
Copy Evaluation: Post-production
Retail Price Monitoring
Distribution Check 
Project Management Team
Led and coordinated by our directors, including 
all the work in research design and fieldwork 
operation.
One-stop shopping, clients only need to contact 
one director for all enquiries.
Work is not delegated to junior / inexperienced 
personnel and our directors are always ready 
for traveling.
A common operational standard is maintained 
for the fieldwork practice across all the cities.
Capabilities & Facilities
Nation-wide data collection network
Associates in HK/Taiwan to handle data collection 
in the Greater China Region
In-house data processing and analyzing team
Standard Focus Group Facilities acoss all 
the key cities
© Copyright 2012 MIC All rights reserved. 粤ICP备07045431号