Haiyang Yang is an Assistant Professor of Marketing at the Johns Hopkins University Carey Business School. He received a PhD in Marketing and Master in Management from INSEAD. His current research focuses on judgment and decision making.RECENT PUBLICATIONSYang, Haiyang, Amitava Chattopadhyay,Kuangjie Zhang, and Darren Dahl (2012), “Unconscious Creativity: When canUnconscious Thought Outperform Conscious Thought?”, Journal of Consumer Psychology, 22(4), 573.Yang, Haiyang, Ziv Carmon, Barbara Kahn, AnupMalani, Janet Schwartz, Kevin Volpp,and Brian Wansink (2012), “The Hot-Cold Decision Triangle:A Framework for Healthier Choices,” MarketingLetters, 23, 457–472.Maddux, Will,Haiyang Yang, Carl Falk, Hajo Adam, Wendi Adair, Yumi Endo, Ziv Carmon, andSteve Heine (2010), “For Whom is Parting from Possessions More Painful:Cultural Differences in the Endowment Effect,” Psychological Science,21(12), 1910–1917. Yang, Haiyang and Ziv Carmon (2010), “ConsumerDecision Making,” in Wiley International Encyclopedia of Marketing,eds. Jagdeth Sheth and Naresh Malhotra, New York:Wiley.MANUSCRIPTS UNDERREVISION / REVIEWYang, Haiyang, Ziv Carmon, and Ravi Dhar, “Having More Possessionscan be Less Satisfying” Yang, Haiyang, Ziv Carmon, Dan Ariely,and Michael I. Norton, “The Feeling of Not Knowing: Why Teaching More canMake Students Feel that They Learned Less”  Yang, Haiyang and Amitava Chattopadhyay,“Brand Name Localization Strategy: Reducing the Impact of Consumer Animositywhile Leveraging Positive Country-of-Origin Perceptions” Yang,Haiyang, Antonios Stamatogiannakis, and Amitava Chattopadhyay,“For Whom is Attainment Less Alluring? The Impact ofCultural Values on Consumers’ Motivation for Goal Pursuit”SELECT PROCEEDINGPUBLICATIONSYang, Haiyang, Ziv Carmon, and Ravi Dhar (2013), “Owning More can Make Consumers Less Satisfied,” in  Advances in Consumer Research, Vol. 40, eds. Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association for Consumer Research.Yang, Haiyang and Amitava Chattopadhyay (2013), “How Awareness of the End of Life Impacts Creativity,” in  Advances in Consumer Research , Vol. 40, eds. Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association for Consumer Research.Yang,Haiyang, Amitava Chattopadhyay, Kuangjie Zhang, andDarren Dahl (2012), “Unconscious Creativity: The Impact ofDeliberation-Without-Attention Duration on Creative Ingenuity,” in Advances in Consumer Research, Vol.39, eds. Rohini Ahluwalia,Tanya L. Chartrand, and Rebecca K. Ratner, Duluth,MN: Association for Consumer Research.Stamatogiannakis,Antonios, Haiyang Yang, and Amitava Chattopadhyay(2012),”The Impact of Metacognition on Commitment for Attainment versusMaintenance Goals,” in Advances inConsumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand,and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research.Yang,Haiyang and Ziv Carmon (2011), “When and Why Having More can Feel Worse thanHaving Less,” in Advances in ConsumerResea