WorkAboutContactKENNY CHUIDesign + Creative DirectionWorkAboutContactNew MatterBranding for IdeaShaper 3D printer (Mod-t) and marketplace (New Matter). The idea of constant making, creating, sharing and accessible to everyone.newmatter.comProject AJ+"A digital-only channel sharing stories that matter. A global conversation without noise, without bias, empowering you to get involved in issues that impact your life, our would." – ajplus.netTo design Al Jazeera Media Network's new AJ Plus identity and create a teaser page.BeaconConcept design for Reinvent Payphones Design Challenge.Beacon is New York City's next generation communication and information hub.Beacon was awarded "best visual design and user experience" by New York City officials in late 2012.ComcastTo design a new corporate identity for Comcast.Frog designRefresh of the frog brand identity and logomark (Friedolin).DesignmindBrand identity concept for frog Designmind, an online publication.IMAXBrand concepts for IMAX, to reimagine the IMAX experience through all touch points.ITO EN Teas’ TeaTo develop ITO EN Teas’ Tea website that will serve as a gateway to the true tastes of tea and provide visitors with easy but also engaging access to relevant information on the Teas’ Tea product lines and related nutritional benefits.teastea.comMicrosoft Office 2014To design the new Office suite packaging that aligns with Microsoft's new visual design principles and brand attributes.Packaging exemplifies radical simplicity and fierce reduction of materials but yet signals quality and innovation.Microsoft Office 2011To create brand strategy and brand design language for all touch points. This includes new identity, desktop icons, packaging, structure, retail, web and advertising.Microsoft Office:macDesign a full experience for Office:mac that speaks directly to mac users.MacromediaTo rebrand and design a packaging system for Macromedia creative suites that inspire and empower the users to create.GE ConceptsConcept for GE FutureThink user dashboard.SinchSinch, your headphone assistant.To create a full brand experience, we designed the product, brand strategy, naming, identity, packaging, website and all other touch points.GatoradeLogo and packaging design for Gatorade.Mountain DewRedesign Mountain Dew to bring the characteristic of the brand “pushing the limits” on to the logo and packaging.PropelLogo and packaging design for Propel Fitness Water.Red FusionTo design a logo and packaging for the new Dr. Pepper Red Fusion brand. Enhanced the name with spirited graphics that are bold, active and invertively convey a sense of bubbles, refreshment and a “fusion” of tastes.ITO EN - Dr. Andrew Weil for teaITO EN partnered with Dr. Andrew Weil to develop a new line of high end ready to drink teas for the novice tea drinker and the tea connoisseur.Brand strategy, naming, identity, packaging, and all other touch points.DasaniBrand identity and package design concepts for Dasani Spring! - water for kids.Dewar’sRe