Search for:Navigation MenuCreate Your BrandBrandingBrand BuildingNew & CoolPersonal BrandsBrand ProtectionBrands We LoveInternet RulesBuild Your BrandInternet RulesMarketingSocial MediaProtect Your BrandTrademarksBrand ProtectionBrand WarsLegalIntellectual PropertyResourcesBrands We LoveGood ReadsHelpful SitesHodgson LegalBrand Channel@BrandaideAbout UsContactHodgson LegalFacebook@Brandaide@CherylHodgsonFollow us on TwitterFollow us on FacebookSubscribe To Rss FeedFollow Us On Google+Mar030Rehab for Bad BrandsRehab for Bad Brands“What happens to the bad brands?” It turns out there is a place for bad brands, a trademark rehab of sorts.  Bad brands are most often descriptive words, ones that attempt to sneak their way into a real trademark registration as if they were distinctive and memorable.Read moreFeb252Domain Names Are Not TrademarksDomain Names Are Not TrademarksClients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark.  Domains names are not trademarks.  A domain is nothing more than an Internet address, much like the street address where you live.  Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.Read moreJan1205 Steps to Trademark Monitoring (Easy)5 Steps to Trademark Monitoring (Easy)Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering, and theft.Read moreDec020Brand Experience Comes Alive-Through PeopleBrand Experience Comes Alive-Through PeopleMany organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers.  While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why:Read moreTop Articles for Tuesday the 10thRehab for Bad BrandsMar 3“What happens to the bad brands?” It turns out there is a place for bad brands, a trademark rehab of sorts.  Bad brands are most often descriptive words, ones that attempt to sneak their way into a real trademark registration as if they were distinctive and memorable.Domain Names Are Not TrademarksFeb 25Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark.  Domains names are not trademarks.  A domain is nothing more than an Internet address, much like the street address where you live.  Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.5 Steps to Trademark Monitorin