robertluciani.com
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RobertLucianiHomeSkillsPortfolioAboutExperienceEducationContactHi, My Name is Rob.And I like to design cool stuff for anything digitalBic KidsView WorksJägermeister PyramidenhutView WorksThe Bertolli Trattoria TourView WorksSkillsWeb DesignMobile DesignDigital ConceptionSocial Media StrategyWeb DesignIt starts with a sketch, then a wireframe. Then piece by piece I like to make sure everything is in its place before photoshop is even opened. Solving problems is what a good design does. And I love to solve problems.HTML5 & CSSA good designer knows where to place things. A better designer knows how to get them there. For me knowing how to design a webpage doesn't stop at Photoshop. I may not be an expert coder, but I know enough to be able to design and code responsive sites from scratch. Which makes it easier and faster for me to share my vision with coders.Digital ConceptionWhether it's a small addition to a website or an automated billboard powered by Foursquare and build with Arduino, I am a maker and constantly tinkering with code and wires. Which reminds me – I need a new weekend project.Social Media StrategyI like to think of ways to get honest engagement out of brands. I am a strong believer that social media shouldn't be a tool to sell. Instead a tool to build. Build a community of like minded people that answer eachothers questions. A successful brand page doesn't have to be run by a brand but rather moderated.View My WorkBertolli NewsjackPost by Bertolli 1865.Bertolli NewsjackIt was a Thursday Evening when the news broke out that Barilla's CEO was quoted saying he would never put a homosexual in one of his television ads, and that "...gay people can eat another pasta." The news quickly spread but was contained in Italy. At 10:45 I got a Google Trend Alert that Barilla was officially trending. Time To Get Into Action.I wrote a company wide email informing everyone of the situation and that we need to act fast. I suggested several facebook posting and headline ideas to be presented to the client the next morning. By 12:00 Friday afternoon we had already brainstormed ideas, produced an image, and received approval from Bertolli and the legal department.By 3 o'clock it was picked up by Horizont.de , Then by 5 o'clock we hit the jackpot. AdFreak ran the story and with it came thousands of reposts, shares, and tweets. (You can see the numbers of shares on the side)It is still too early to tell just how much of a media impact we had, but it is estimated the amount of free media earned is in the Millions. Not bad for a mornings workLaunch ProjectRubik's WebsiteRubik's Website RedesignRubik's had a problem. A real big problem. Their website was bad. Even by 90's standards. Double Navigation, redundent and dead links. The list kept going. And it hadn't had a new article posted in over two years because they didn't know how to. My solution. A fresh start. Make the site responsive & wordpress compatible. So it was accessible by everyone on every de
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