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XFocus on Customer ExperienceFocus on Customer ExperienceMenuCATEGORIESCustomer Experience StrategyCustomer Experience TechnologyCustomer Success StoriesSalesRetail & CommerceCustomer ServiceMarketingCPQData Utilization & AnalyticsCX News & EventsAsk the ExpertsBlogs HomeBlogs DirectoryAuthor DirectoryAbout This BlogContact UsHelping You Deliver Tomorrow’s CX, TodayTry Oracle Cloud Platform For FreeAll Blog PostsOnly This Category's PostsFacebookTwitterLinkedInYouTubeSalesData Utilization & AnalyticsSelling Smarter and Evolving The Brand RelationshipMarketers have used brand advertising since the 1950s, when brandswere established to create emotional value with consumers, signalbetter quality or value,... Marketers have used brand advertising since the 1950s, when brandswere established to create emotional value with consumers, signalbetter quality or value, and to differentiate a product or servicefrom the competition. Simon Clift, the former CMO of Unilever said,“A brand is the contract between a company and consumers.” Thisbrand ‘contract’ represents the feeling of trust that a consumerhas in that a brand will deliver on its promise of value when thatproduct or... Marketers have used brand advertising since the 1950s, when brandswere established to create emotional value with consumers, signalbetter quality or value, and to differentiate a product or...CPQWhat CPQ Can Really Do For You – No. 5: Guided SellingOne of the oft touted features of CPQ is 'guided selling’, a seriesof easily understandable questions about a customer's needs to thesalesperson who is trying... One of the oft touted features of CPQ is 'guided selling’, a seriesof easily understandable questions about a customer's needs to thesalesperson who is trying to configure a product or service. Byanswering these questions, the CPQ system will present relevantchoices to the salesperson – sometimes just one clearrecommendation of what to sell is made by the system. Contrast thiswith a typical configurator where all options are presented to thesalesperson. It may be well... One of the oft touted features of CPQ is 'guided selling’, a seriesof easily understandable questions about a customer's needs to thesalesperson who is trying to configure a product or service....CPQWhat CPQ Can Really Do For You – No. 4: Error Free OrdersWe've been taking a deep dive into the real benefits of Configure,Price, Quote (CPQ) solutions and what lies beneath the headlines.Now let’s shift focus to a... We've been taking a deep dive into the real benefits of Configure,Price, Quote (CPQ) solutions and what lies beneath the headlines.Now let’s shift focus to a benefit further down the'quote-to-order' process. CPQ marketing materials often state thatit can provide 'Error-Free Orders.' What does that really mean, andwhy should you care? Firstly let's look at where CPQ typically sitsin the quote to order process: CRM<>CPQ<>ERP/Order Management. One of the key jobs ofa CPQ... We've been taking a
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