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Search Engine Optimization
SEO and marketing strategy
Content marketing and SEO
SEO (search engine positioning) and content marketing are intimately linked. When a web page is optimized for the search engine, the purpose is to appear as high as possible in the ranking of Google and other search engines and, for this, along with technical and structural factors, the content of a page is decisive .
The Content Strategy: An Essential Effort
The content marketing strategy is the highest class in project management and, although it requires a large investment of time, it is essential to have it to achieve the company’s objectives through content. To examine the extent to which the objectives are being achieved, control and regular and constant monitoring are used. 
Brand positioning and definition of objectivesBefore carrying out any other action, you have to define what commercial and marketing objectives are pursued with the content marketing strategy. These must be common to all departments of the company (marketing and company go hand in hand).
The Target AudienceClosely linked to the positioning of the brand and the objectives of content marketing is the definition of the target audience (or audience) that is intended to achieve with the strategy, not only in a general way based on sociodemographic data, but rather considering the user individual as a potential interlocutor .
Inventory and Content AuditBefore analyzing the content, it is necessary to proceed to inventory ( content inventory ) the one that already exists to obtain an overview of the state of the matter. Through an audit ( content audit ) the quality of the texts is tested.
Our Blog Posts
COMPLETE GUIDE TO WEBSITE OPTIMIZATION – HOW TO OPTIMIZE A PAGE FOR GOOGLE - First of all, if you have landed in this article is because you are looking to increase the number of quality visits to your website and, for this, you need to improve the organic positioning of your website . How is it possible to improve the SEO of your website? The first step is making a  selection of  appropriate keywords to achieve those …  COMPLETE GUIDE TO WEBSITE OPTIMIZATION – HOW TO OPTIMIZE A PAGE FOR GOOGLERead More »30 tips from Matt Cutts Head of the Google Webspam team: #6 - Should I delete the file extensions of my URLS ? Matt Cutts pleads for his permanence. It is interesting that the user knows the type of file that is displayed in the query, whether it is a PDF or an HTML page, etc. What factors determine the pagerank of a twitter page ? The same …  30 tips from Matt Cutts Head of the Google Webspam team: #6Read More »30 tips from Matt Cutts Head of the Google Webspam team: #5 - Link operator in Google versus the equivalent in Yahoo. Why are many more results issued on yahoo? The answer of Matt Cutts may surprise but says that they do not devote much resources to this topic as they prefer to enhance searches, but if you want to see all the