sms4pro.com
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Qualitone Software Solutions,PO Box 9754, Centurion, 0046 FAX: (+27866) 019 617 MOBILE: (+2783) 959 0911Tell-a-Friend Advertising CampaignSMS 4 Professionals provides a brand new marketing service that combines three proven marketing techniques into one powerful solution;Incentives – Address the question; “What’s in it for me?”, andconvert prospective customers into paying customers.SMS Messages – Every message must be read before it can be deleted.Instant, cheap and with a high conversion rate.Personal endorsements – Marketing messages are sent from friend-to-friend instead of company-to-friend. Messages therefore havehighercredibility and persuasion power.Marketing StrategyAn SMS 4 Pro campaign is designed to;offerfree incentives to lure new customers to your business.create urgency by setting a deadline for expiration of vouchers.solicitpersonal endorsements that guarantee the highest response rate.eliminate risk, since incentives are only issued to real customers.measure income and expenditure in real-time, i.e. to determine the exact ROI (Return on Investment) for every advertising rand spent. trigger a viral marketing campaign that grows exponentially over time.How it worksCustomers are requested to send a discount voucher or other incentive to a friend through the Tell-a-Friend system.The system generates a unique voucher and together with a personal recommendation of your product or service, it is sent to friends’ cell phones. BOTH the sender and recipient receive a gift, discount or any other incentive, but only when they pay for a product, event or service. Friends tell their friends and so the system grows exponentially with more and more people joining.BenefitsIncentives (vouchers) can be of great value because they are only awarded when a new customer pays for a product or service. You save on marketing expenditure since every free voucher is linked to a paying customer.The system keeps track of existing vouchers and there is the option of issuing multiple vouchers to one customer.Youcan build a large customer database that grows exponentially over time. This method is spam free. It is more credible when prospective clients receive messages from someone they know instead of a business. Response rates are therefore much higher than with regular bulk SMS campaigns!Cost of messages and subsequent income is tracked accurately in real time to evaluate the success of the campaign.(Print-, radio- and television advertising often leads to unnecessary expense because the cost of the campaign cannot be linked directly to the response received). A Tell-a-friend campaign is much more effective than the usual bulk SMS approach;Bulk SMSTell-a-Friend / SMS 4 ProWith bulk SMS campaigns you can only send messages to your current database (if you have one).With Tell-a-Friend…A database can be built from nothing OR grow an existing customer database when customers invite their friends that are not yet customers.Bulk SMS messages do not carry a perso
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