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Finding Your Purpose and Passion Through Events
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Welcome to Carson Worldwide
Why do some brands sell better than others, or occupies more mindshare than others? Is your message or call to action lost when your guests leave your event, shop, or venue?Emotion is the primary force responsible for sales as it influences the decision making process. The decision to buy or enroll are validated by logic only after an emotional gatekeeper lets the individual continue, not the other way around.People buy, return to, and give their loyalty to those things, services, or places providing them an positive experience relevant to their ‘wants’ and then what satisfies their needs. All of which you can accomplish more effectively with a better ROI than traditional CPM costs.At Carson Worldwide, we don’t just plan and produce events, festivals, conferences, conventions and retreats we create amazing experiences that guests talk about, rely on, and come back to because they were emotionally engaged through mindful activations that serve the soul, and work hard to make a difference in the lives of the guests.Have you ever seen a zombie movie? Okay, let’s say you have. Ever wonder why hordes of them congregate at malls? Why elephants can find waterholes miles into the desert? Or why people will only buy only one brand regardless that it’s not the best? People are creatures of habit.Event based experiences are strategies form habits that familiarize and invite people into non-intrusive dialogs. People are typically skeptical because it’s a survival mechanism. It protects you from harm or discomfort. Humans are born into life with only two fears: 1. Loud noises, and 2. Falling.All other fears, skepticism, and beliefs are learned. It means they can be unlearned or adjusted if the owner so chooses. How receptive would you be to new information if those old guards felt safe enough to lower and then the choice to connect was validated with the pragmatic, utilitarian or value of what was offered or shared? This is where communication and emotional connections are made and have an enormous impact. It may be science and psychology, but more importantly it exists in the event fold.What would it be worth to you and your company to make your brands, services, products or destination more relevant and meaningful for your audience?While cookie cutter event companies  merely setup and manage your event, we manage thoughts. We influence what your guests are thinking, feeling and experiencing because we care, and know how to optimize your event to fire on all cylinders and bring your guests into your world.Feel free to contact us~ 
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Event Experience
Delivered 2,400+ events and meetings, reached 620,000 consumers in one year; directed logistics for 200, and 400, s