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Daton Online MarketingContact UsAbout UsSEOSEO ClientsMelbourne ElectricianVideo Production ServicesDaton Online MarketingMarketing for the InternetMenu Not FoundSkip to contentHomeAbout UsContact UsElectricians in MelbourneGeelong SEOSEOVideo Production ServicesAdviceDifferent Types of Digital MarketingAugust 27, 2016                Published by:  DatonWhat Do Different Types of Digital Marketing Involve?As the internet now plays host to over 3 billion people world-wide, the potential for a business to publicise their products and endorse their services has never been more of an option. The best way to do this is via online promotion and with so many unique channels to choose from, the options are almost endless as far as a business is concerned.The types of digital marketing that a company can turn to are quite varied, with some relating to particular practices and others being a little more varied in nature. So, what methods are the most effective and what do they involve?Search engine optimisationUndeniably one of the most effective methods for reaching a large audience is SEO. This unique activity used to be manageable by anyone in the past, but as search engines began to restrict their terms and conditions, it’s now a speciality best left to the professionals. A high ranking website can attract a greater audience, and this audience can soon translate to paying customers if the website is properly prepared.Social media marketingOne of the largest platforms on the planet, the aspect of social media encompasses the likes of Facebook, Twitter, YouTube and Instagram – all of which boast their own audiences that can be marketed to. By targeting a specific audience, a business could see its website traffic increase dozens of times over – and this can work volumes for profits.Mobile marketingThis method has nothing to do with sending out SMS messages to those with mobile phones – in fact it has everything to do with tailoring a strategy to encompass mobile phone users and those with access to handheld devices. Some websites are best suited to desktop visitors, whilst others can cater to mobile users too – and this additional accessibility can be advantageous, especially if a marketing team can get behind the company to maximise the effect of a site on its portable audience.Email marketingA tried and tested method of publicity relates to email marketing and this can be done via carefully developed newsletters, eBlasts and general emails – with the intention of selling a product. When done properly, the potential to reach thousands of potential customers is compelling – so much so that thousands of businesses utilise these features to their fullest every year.Choose a highly recommended local agency for help with your marketing:AdviceLocal Business Marketing Help – Free How To Plan, Tips, Tricks & Advice for Small Business OwnersMay 13, 2016                Published by:  DatonFree Game Plan and Small Business Marketing Tips & Loc