ellen-roemer.com
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Dr Ellen Roemer Dipl-Oek (Bochum, Germany) PhD (Paderborn, Germany) Professor of Marketing Hochschule Ruhr West - University of Applied Sciences, Germany E-mail: ellen.roemer(at)hs-ruhrwest.de and Visiting Scholar Bradford University School of Management, UK Teaching Undergraduate Level: Foundations of Marketing, Statistics Postgraduate Level: Marketing Research, Business-to-Business Marketing, International Marketing, Strategic Marketing Management Research Interests General: Customer Relationships Selected Topics: Flexibility, Customer Relationship Management, Customer Lifetime Value Theoretical Background: Transaction Cost Economics, Real Options Analysis, Resource Dependence Theory, Transaction Cost Economics, Social-Exchange Theory, Austrian Economics, Information Economics Publications and Downloads Useful Links Last updated: 16/10/2010
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