ripe.com
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Case StudiesWPAPuestoeLifeAMA DCSelected BrandsAboutServicesStudioCareersContactGet in TouchRequest a ProposalHi, we’re ripe.We’re a branding & design agency. We’ve been collaborating with clients for over two decades to create holistic brand experiences with a personal touch. Let’s put our minds together. See our workWashington Project for the ArtsWPA is a leading non-profit with a local focus and a global reach. They have supported working artists for over forty years, and they asked us to design a new look-and-feel that builds upon this foundation with a bold and contemporary visual brand.Building a sense of communityWe extended the brand into the digital world with a responsive web application. Artists can easily upload and sell their artwork, while the public can discover artists, events, and exhibitions.Visit WPAdc.org »Keep it cleanThe print package for WPA uses one system across stationary, business cards, and form templates. We made sure that, no matter the touchpoint, the brand has the same clean experience.PuestoAs a young, fresh and fun taco shop in San Diego, Puesto needed a brand that reflected their personality. Co-founders Eric and Alan Adler were inspired by Mexican street food and we were inspired by Mexico’s rich and colorful visual tradition.Behind every great logo is a thousand rejected conceptsWe worked closely with the Puesto team – sketching, reviewing, modifying, and discarding dozens of concepts before settling on a beautifully hand lettered mark accompanied by a robust and playful system of icons for Puesto’s menu items.An appetizing online experiencePuesto’s web presence focuses not only on brand consistency, but on delivering a streamlined and extremely user-friendly experience to visitors. Visit EatPuesto.com »Brand consistency in the physical environmentBy working closely with the Adler brothers and their interior designers, we were able to inject Puesto’s personality into every nook and cranny of their space. From custom signage to simple and usable menu boards to color matched lighting fixtures, Puesto’s locations are deeply branded. We even went as far as to customize their Boylan soda fountain graphics!Recognizable and enjoyable promotional materialsPuesto’s promotional package includes a wide range of items including t-shirts, brochures, pins, ads and more. Always trying to find a way to reflect Puesto’s playful nature, we turned a bunch of their icons into a sticker set for kids (which can most likely be found stuck to the window in Mom and Dad’s car).Packaging that’s easy on the eyesLarge swaths of bold color quickly became one of Puesto’s core visual treatments. As the piece of branding people are most likely to take with them, we wanted to make sure Puesto’s packaging reflected the full spectrum of their rich palette.eLifeeLife is a scientific publishing organization which emph
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