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WORK: Skip navigation Design Technology Beauty About Contact Virtual Beauty Virtual Beauty’s expertise is developing media to simply explain complex ideas in vivid visual narratives. We collaborate with clients to develop content that reveals the ideation, invention, and ultimately beauty in the process of making. Our Webby nominated videos capture designers and engineers in action from 3d printer engineering for Popular Mechanics to fragrance molecule design for International Flavors and Fragrances. News Previous news itemNext news item Lecture: SVA MFA Design Criticism 10.02/2013 It was a privilege to speak in the SVA MFA Design Criticism lecture series. Our talk “Cinematics of Systems, Processes, and Beautiful Things” looked at film making as a modular building process that can draw from a mix of data, images, text, audio, and live footage. "In discarding the conventional narrative structure, a fresh language of film evolves with which to observe, report, and critique." International Drawing and Cognition Research conference 10.25/2013 Our film “WWW Drawing Workshop” was shown at the International Drawing and Cognition Research conference at the Metropolitan Museum of Art, in the plenary session “Drawing as a tool for thought” highlighting key issues in drawing pedagogy, research and practice. The film was also part of the exhibit "Tracing Experience", Macy Gallery, Teacher's College, Columbia University. AW’013 Ice Jacket J: Stone Island 11.05/2013 We pair a scientific procedure with the thermo sensitive jacket to show how a chromatic change dynamically visualizes information. Filmed at a Biomedical Chemistry Institute Cold Laboratory, NYC. Reviews from Hypebeast, Highsnobiety, and Complex “Watching the video alone will make you want to start your own science project.” How Light Behaves: Stone Island 10.15/2013 To explain the Mesh Reflective coat, we juxtapose its glass microsphere technology with the optics of an Astrophysical Observatory's telescope. The Manual & Digital Trends says “This isn’t simply a product that gloriously combines tech & style; this product may be solving the problem of nuclear fusion while you’re wearing it and you wouldn’t even know!.” WWW Drawing Workshop at the Drawing Center 05.11/2013 We participated in the "WWW Drawing Symposium: From Pencil to Pixel" co-organized by The Drawing Center and the Stuckeman School of Architecture and Landscape Architecture, Penn State University. We presented our film documenting architects James Wines, Michael Webb, and Mark West leading large-scale hand drawing workshops. Abstraction and the Mind 01.16/2013 We presented at the "Symposium on Abstraction and the Mind in the Arts", Teachers College at Columbia University. Our topic: beyond the narrative -- new systems for film stories. Explaining Diagrams 12.12/2012 The FlowingData visualization blog posted our "Explaining Diagrams" short film and it's received +13,000 plays and counting. We're thrilled to be inclu
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