Skip to contentWholesale-MalaysiaWholesale-Malaysia Blog for customerPossible Worldwide Singapore’s engagement director moves to LinEngageLinEngage, the experiential marketing & activation arm of Mullen Lowe Lintas Group has appointed Sriharsh Grandhe as executive vice president based in Mumbai.Prior to joining LinEngage, Grandhe was with the WPP firm, Possible Worldwide Singapore as the engagement director. At Possible, Grandhe was managing the global rollout of Standard Chartered’s responsive website, a first in the Banking domain across 55 countries in APAC, EMEA & Americas. Grandhe was an AVP and practice head at Wipro where he was responsible for rolling out marketing as a process for several global businesses from Europe, US & Australia. he has also worked in agencies such as iContract, Rediffusion Y&R and JWT.In his new role, Grandhe would be reporting to Vikas Mehta, CMO president group marketing services, Mullen Lowe Lintas Group.Vikas Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand’s narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Grandhe’s leadership, we are keen to make strides in strengthening this practice in an industry that’s largely driven by tactical activations.”Grandhe said, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards”LinEngage’s clients include Johnson & Johnson, Franke Faber, Bayer, UltraTech, Castrol, ICICI Prudential and Byju’s  to name a few.Author  kantithadPosted on September 4, 2015Leave a comment on Possible Worldwide Singapore’s engagement director moves to LinEngageHow a publicity message went viral in ChinaOn 28 August, a Chinese-language message that said “With my country giving me an extra day off on 3 September 3, what shall I do for my country?” debuted on the large billboard overlooking New York’s Times Square.Using the iconic elements of Chinese royalty, red walls and yellow tiles as the backdrop, the message drew the attention of many Chinese passers-by who stopped and took photos.Chenyang Waterborne Paint, which was selected as the paint provider for the repair and renovation work taking place at Tian’anmen Square ahead of the grand parade to be held on 3 September, admitted on its official Weibo account that they placed the advertisement as an expression of gratitude for the new public holiday to commemorate the 70th anniversary of China’s victory in the War of Resistance.The move set off a craze of internet users creating one-liners mimicking the structure of “Given the new holiday, what shall I do for my country?”Author  kantithadPosted on September 4, 2015Leave a comment on How a publicity message went viral in ChinaMeet the proud Product of the Year Winners 2015/16!(Marketingma