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Drive Guests Back to your Hotel with a PMS
Finding new hotel guests is a recurring quest for each and every hotelier. Reserving new guests is vital for raising sales, reputation-establishing and moving the hotel forward. Yet, despite effectively exerting the effort necessary to get them onto the property, it’s vital that businesses have a strategy to persuade them to come back down the road.
Returning visitors must be seen as “low-hanging fruit” for property owners. They’re no stranger to the location and, ideally, had an excellent on-property experience. Although some visitors will never come back because they wish to check out new locations, you will still find lots of visitors that will happily make return trips to the locations they enjoy. Yet, it’s the hotel’s duty to make sure they keep top of mind with these visitors. To accomplish this, properties should cultivate and offer a persuasive message which will motivate these visitors to come back. It’s essential that hoteliers maintain visitor contact details on file and up-to-date utilizing a property management system.
Creating your message 
Creating an impactful message might be difficult, however giving past visitors a bonus is an excellent approach to get their attention. For instance, giving “25% off for returning guests” will certainly stir up curiosity from visitors who haven’t been to in some time. Yet, despite the enthusiasm created from the offer, proprietors need to continue to safeguard their financial requirements. By structuring the offer so it’s just redeemable by confirmed returning visitors in the course of low occupancy intervals, visitors can get a great deal while properties fill hotel rooms that might have likely stayed empty.
In addition, we realize that all hotels are unable to financially absorb a special deal or lower price, therefore just allowing past visitors’ learn what’s new and appealing at the property is an excellent communications strategy. New renovations and new features, along with new visitors’ attractions and dining places in the area, are all newsworthy and will be of great interest to visitors, thus creating a message around an improved experience is a smart approach to motivate their vacation selections.
Sending out your message
As critical as creating an excellent message is correctly delivering it. The solution to this method is the quality of contact details that there is on file for past visitors. With a dependable hotel property management system, proprietors can fetch names, mailing addresses, electronic mail addresses and telephone numbers. Then, proprietors need to choose how to deliver their message. Here are a few suggestions for re-connecting with past visitors:
Email: To stay away from getting “blacklisted” as SPAM, it’s advised to work with a company that is dedicated to e-mail marketing or utilize a do-it-yourself program, such as Constant Contact and MailChimp. In both o